Archive for the 'official email' Category
Marketing Essentials: Benefits of an Email Marketing Campaign
Fortunately for many businesses, there is a big difference between a successful email marketing campaign and “spam”. Whereas spam involves sending emails to anyone about anything, a successful email campaign is focused, direct and specific to a given demographic. In essence, email targets potential customers about issues that interest them most.
What distinguishes email from spam [...]
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Twitter Beautifies Follower Notification Email
With absolutely no fanfare at all, Twitter has thrown the switch on an updated Follower notification email that tells you everything you wanted to know about a person and more.
The old notification email greeted you warmly then announced that NAME HERE is now following your tweets on Twitter. After that was a snapshot of their [...]
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Email is Effective But Avoid Spamming
Email marketing has become one of the fastest and the cheapest methods of marketing the products and services online. A lot of businesses running on low budget find this method really worthwhile for them since they don’t have to spend a large part of their budget on the marketing campaign. Now I will give you [...]
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Twitter And Facebook Driving Email Marketing
Marketers that send email messages that include social sharing options generate 30 percent higher click-through rates (CTRs) than emails without a social sharing option, and messages with three or more sharing options generate 55 percent higher CTRs, according to a new study from GetResponse.
“The impressive 55 percent CTR increase achieved by adding social sharing options [...]
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Woops, Google’s Street View cars collected email passwords
I’ve been known to give Facebook a hard time over its lax security and disregard for user privacy, but, frankly, Google’s doing a pretty good job at keeping up.
Not to be outdone by the social networking site, the search giant has already got into hot water for the overzealous nature by which it collected WiFi [...]
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5 Ways Email Newsletters Can Build Your SMB
Though new technologies may have emerged, email newsletters are still one of the strongest marketing channels small business owners have in their arsenal. There’s something about the intimacy of an email newsletter that fosters personal relationships and communication better than even blogs can. If you’ve abandoned your newsletter for social media or were never quite [...]
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Virgin Media email problems
Following my earlier blog on email problems at Virgin Media, I am still unable to access my personal email account, but technical support for the company has now admitted that there are issues with some customer accounts as part of the firm’s switchover to using Google Mail.
The problem appears to affect some customers who have [...]
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Just The Fax, Please: Online Fax vs. Email
There are now dozens of different online fax services competing for your business. Some limited service packages are even free. How do they compare with the established, time-tested technology of the fax machine? In the online fax vs. email contest, is there a clear winner for all, or is the truth somewhere in the middle? [...]
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Email Marketing Software a Key Ingredient for Restaurants
Email marketing software may not make your food taste better, but what it will do is help pack your tables and fill your reservation sheet. In the ferociously competitive food services industry, it is imperative that you market your establishment to ensure that patrons are regularly eating at your restaurant. But, for many restaurant owners, [...]
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Making Email Marketing Work: Why the “From” is as Important as the “To”
At its simplest, email is your voice, amplified. Forget the technology, forget the software. When you get right down to it, email is you, talking to an audience of 1 or 1000 or 10,000.
Which gets us to the starting point of any message: you. There are two key elements of a sales email: your message, [...]
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