Email Best Practices at the Checkout
Just because someone is a customer does not mean they want your email marketing. While it may sound obvious to some, when it comes to opting customers in to email marketing lists there’s a common misconception among online marketers that a transaction equals acceptance of all future email marketing.
Spam is whatever the recipient perceives it [...]
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Just The Fax, Please: Online Fax vs. Email
There are now dozens of different online fax services competing for your business. Some limited service packages are even free. How do they compare with the established, time-tested technology of the fax machine? In the online fax vs. email contest, is there a clear winner for all, or is the truth somewhere in the middle? [...]
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Increase Sales With Follow Up Email
Building a list for your online business is a tremendous way to increase sales provided you manage the list properly.
The idea behind list building is that you collect names of people who have shown previous interest in products you’re marketing. The subscriber to your list agrees to receiving emails from you in the future.
As your [...]
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Email Related Predictions for 2010
Domain based reputation
Domain based reputation is on the upswing and I see that continuing through 2010. I don’t, however, see domain based reputation replacing or even becoming more important than IP based reputation. A few people have predicted that domain reputation will replace IP reputation, and they’re wrong. Domain based reputation will augment but not [...]
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Best Collaboration Tool: Email
Email and Google Wave were neck and neck both with 30%; ultimately email beat out Wave by a mere 16 votes—0.003% of the vote. One of the interesting aspects of that near-tie is that one of Google Wave’s goals is to replace email as a more effective collaborative tool but, as we mentioned in the [...]
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