Top Tips for Your Business Blog

Social media is HOT, and if you are an ecommerce entrepreneur, having a business blog is one of the best ways to leverage social media for your online store—even better if combined with SEO!

The major search engines such as Google and Yahoo are probably never going to make the rest of us privy to their search algorithims.

But the following tips should at least keep you pointed in the right direction for SEO combined with your social media marketing campaigns.

* Your page title is almost always the very first thing a search engine will look at on your website, so you wan to be absolutely certain that you have made good use of the title tags by judicious use of keywords. Don’t black hat and stuff too many keywords, generally about two per title tag will be sufficient to get the job done.

* Use meta tags to their best advantage by using keywords that are most likely to be searched for by people looking to buy what you are selling. There are two types of meta tags: Description meta tags and Keyword meta tags. You should write your description meta tag in the form of a sentence.

* The search engines use heading tags to find the most important keywords in your content. So use h1 as your main page title header tag, and continue on with additional header tags such as h2, h3, etc.

* Your alt tags are how the search engines find the images on your pages. Use keywords appropriately in your alt tags to enhance SEO.

* Don’t forget to use title tags in the anchor text for your blog. When you use this tag, a little “tool tip” will appear when someone mouses over the link.

* The importance of link building cannot be overemphasized when combining SEO with SMO, or Social Media Optimization…which is what your business blog really is, after all. Google allots page rankings to every web site based on the inbound links. Make sure you do everything possible to build incoming links to your blog and/or site!



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